MAD safety
For several years up to 2005, May Gurney reduced its AFR (Accident Frequency Rate) by 20% year on year, predominantly as a result of its well-developed management system and training programmes.

While this is a highly creditable achievement, the company's vision requires its people to passionately strive to be the best - and as such something special was required to accelerate the improvement. That's why the MAD behavioural safety programme was developed and introduced.

Long-term programme
MAD is a long-term repeating programme based on the notion that 'practice only makes perfect if you practice the right things'. The programme is now the central tool in May Gurney's bid to achieve an AFR of under 0.20 by 2009 - along with the associated gains in employee well-being and retention, productivity and legal compliance that this will deliver.

May Gurney does not distinguish between its direct employed labour and sub contractors. All have equal status on site, receive the same briefings and are included in the MAD sessions. And all are included in the company's AFR calculations.

Spectacular success
Since its introduction, MAD has helped the company achieve spectacular success in reducing accident rates and improving safety performance.

During 2006 May Gurney virtually halved its AFR from 0.43 at the outset to 0.24 at the close - predominantly as a result of the introduction of MAD.

In addition, in March 2007 the company's Rail Services sector notched up two million man-hours without a RIDDOR (Reporting of Injuries, Diseases and Dangerous Occurrences Regulations) accident - which equates to almost 15 months accident-free working. What's more, the Civil Engineering division and the Highway Services sector recently celebrated 17 and six months RIDDOR-free free working respectively.

Statistically, working for May Gurney is now as safe as working in the record publishing or office furniture manufacturing industries.

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MAD Overview
MAD Environment
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